Introducing the new MacBook Air — Apple

The new MacBook Air brings many of our most advanced technologies to this iconic design for the first time — including a brilliant Retina display, Touch ID, a powerful eighth-generation Intel Core i5 processor, the latest-generation butterfly keyboard, and the Apple T2 Security Chip. And with an enclosure made with 100% recycled aluminum, it’s the greenest Mac ever.

Apple Event — 11月11日

Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Every product carbon neutral by 2030 | Apple

Apple is already carbon neutral. But that’s just the start of our climate commitment.

WWDC21 Day 3: Coded Reality | Apple

Day 3 at WWDC21 was quite a trip. With Serenity Caldwell at Apple, we ride back in time, making pit stops for the day’s most exciting topics. We take a look ahead at tomorrow.

How to Craft Your Mantra Collage on iPad with Quentin Jones | Apple

Learn how to use Keynote as a creative tool to craft animated mantra collages on iPad using Apple Pencil, with artist Quentin Jones and Creative Pro Anthony from Today at Apple.

All-new AirPods with Spatial Audio | Apple

All-new, redesigned AirPods. Featuring spatial audio with dynamic head tracking, to hear sound all around. They tune music to your ears with Adaptive EQ. They have longer battery life. And they’re sweat and water resistant. It’s magic, remastered. 

Behind the Scenes — Experiments V: Dark Universe

Behind the scenes of Experiments V: Dark Universe, shot on #iPhone12Pro. Commissioned by Apple.

Shot on iPhone 13 Pro | Chinese New Year - The Comeback | Apple

Kick off the Year of the Tiger with the story of a father, a son and a forgotten village with an out-of-this-world dream. Apple and director Zhang Meng present their latest Chinese New Year film “The Comeback”. 

Take Expressive Pet Portraits on iPhone with Sophie Gamand | Apple

Learn how to take expressive pet portraits on iPhone with photographer Sophie Gamand and Jahmyra from Today at Apple. 

Shoot and Edit Looping Video Magic in Clips with Romain Laurent | Apple

Learn how to direct, shoot, and edit looping video magic on iPhone with director Romain Laurent and Jahmyra from Today at Apple. 

Hometown — Shot on iPhone by Phillip Youmans

In honor of Black History Month, 32 of the country’s most visionary Black photographers show us their hometowns. Phillip Youmans, the youngest ever director to win at the Tribeca Film Festival, follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.