How to Shoot & Edit Dramatic Summer Light on iPhone | Apple

Learn how to photograph and edit dramatic summer light on iPhone, with tips on using Portrait mode, Depth Control, and Night mode from photographer Eddy Chen and Creative Pros Jahmyra and David.

Celebrating Steve | October 5 | Apple

To commemorate the 10th anniversary of Steve’s passing, this short film is a celebration of his life and his extraordinary vision.

Pro apps. Pushed to the max. | Apple

Over 4x speedup in Redshift. 5x faster Scene Edit Detection in Premiere Pro. 8x faster ProRes-to-ProRes rendering for DaVinci. And the list goes on. Witness how the new M1 Pro and M1 Max are unleashing new possibilities for the world’s best pro apps. 

Introducing Apple Business Essentials | Apple

Hello, small businesses! We’ve got something just for you. Introducing Apple Business Essentials, the flexible service that helps you manage every aspect of your employees’ iPhone, iPad, and Mac devices. It’s everything you need to make IT easy.

How to Make a Video Montage in Cinematic Mode on iPhone with Arielle Bobb-Willis | Apple

Learn how to make video montages on iPhone 13 using Cinematic mode with portrait photographer Arielle Bobb-Willis and Creative Pro Jahmyra from Today at Apple.

Privacy | App Tracking Transparency | Apple

App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites. 

iPhone 11 Pro cinematic tests — Apple

A first look at 4K video in a series of cinematic tests on the new triple-camera system of iPhone 11 Pro. Shot on iPhone by Diego Contreras.

Introducing the all-new iPad mini | Apple

Mega power. Mini sized. The all-new iPad mini with the powerful A15 Bionic chip fits in the palm of your hand. It has an all-screen design with a stunning 8.3” Liquid Retina display. Superfast 5G. New Ultra Wide front camera with Center Stage. USB-C. iPadOS. And it works with Apple Pencil (2nd generation). Available in four gorgeous colors.

The new MacBook Air | Supercharged by M2 | Apple

This is Apple’s most loved laptop, completely reimagined. Supercharged by the M2 chip, the impossibly thin and light MacBook Air is exceptionally fast and powerful. With features like a 13.6-inch Liquid Retina display, 18-hour battery life, a 1080p FaceTime HD camera, and a four‑speaker sound system with Spatial Audio, it’s also the most capable MacBook Air ever.

WWDC21 Day 1: iO—Yes! | Apple

Day 1 at WWDC21 was too fun not to do it again. Serenity Caldwell at Apple takes us back in time to the best parts of the event. We even get a sneak peek of what happens tomorrow.

Direct, Shoot, and Edit Powerful Portraits on iPhone with Mark Clennon |...

Learn how to capture powerful portraits on iPhone with NYC photographer Mark Clennon and Jahmyra from Today at Apple.