The new MacBook Air | Supercharged by M2 | Apple

This is Apple’s most loved laptop, completely reimagined. Supercharged by the M2 chip, the impossibly thin and light MacBook Air is exceptionally fast and powerful. With features like a 13.6-inch Liquid Retina display, 18-hour battery life, a 1080p FaceTime HD camera, and a four‑speaker sound system with Spatial Audio, it’s also the most capable MacBook Air ever.

WWDC21 Day 1: iO—Yes! | Apple

Day 1 at WWDC21 was too fun not to do it again. Serenity Caldwell at Apple takes us back in time to the best parts of the event. We even get a sneak peek of what happens tomorrow.

Direct, Shoot, and Edit Powerful Portraits on iPhone with Mark Clennon |...

Learn how to capture powerful portraits on iPhone with NYC photographer Mark Clennon and Jahmyra from Today at Apple. 

The whole working-from-home thing — Apple

The Underdogs are back, navigating their new normal with lots of unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they’re working from home.

Introducing Mac Studio + Studio Display | Apple

Introducing Mac Studio and Studio Display. Supercharged by M1 Max or the all-new M1 Ultra chip, Mac Studio packs outrageous performance and extensive connectivity into a stunningly compact form that fits right on your desk. Its ideal partner is the new 27-inch Studio Display, featuring 5K resolution, a 12MP camera with Center Stage, and a six-speaker sound system with Spatial Audio. Pair them together for the ultimate studio experience.

Apple Watch | Dear Apple | Apple

A New Hampshire man is rescued after falling into a frozen river while ice skating. A high school senior escapes a visit from a bear. A doctor saves his friend’s life — all with the help of Apple Watch. Real people read their stories about how Apple Watch has impacted their lives.

WWDC22 Day 5: Power down | Apple

It’s time for our final report. Check in with Serenity Caldwell for a recap of the last day of Apple’s WWDC22. Catch you next year, developers.

WWDC22 Day 3: Designing Shortcuts | Apple

Now that Day 3 of Apple’s WWDC is complete, let’s reconnect with Serenity Caldwell to revisit all things awesome that happened today. We’ll even get a sneak peek of Day 4.

Start Up I A song made from 45 years of Apple sounds I Apple

Artist-Producer A. G. Cook creates a song from scratch using only the iconic sounds of Apple products from the last 45 years.

Privacy on iPhone | Data Auction | Apple

iPhone has privacy features like App Tracking Transparency and Mail Privacy Protection that help you control who sees your data and who doesn’t. 

Shot on iPhone 13 Pro | Making of Park Chan-wook’s ‘Life is But a Dream’ | Apple

With ‘Life is But a Dream’, internationally renowned film director Park Chan-wook unleashes his dream-like vision with iPhone 13 Pro. Check out how Park and his film crew utilized the awesome power of iPhone 13 Pro to create a visual feast where life and death, a wedding and a funeral, etc. all come clashing together.